April 2013
2 posts
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Genomics & Synthetic Biology - Next Sector for...
The New York Genome Center is set to open May 2013 and will be the largest bioinformatics and genomic research center in North America.
This indicates that the private sector is primed to innovate using DNA sequencing information.
In 2003, Human Genome Project successfully identified all the genes in human DNA and sequenced the 3 billion chemical pairs that make up DNA.
The project was...
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Unite For Sight Global Health and Innovation...
I heard about the Unite For Sight Global Health and Innovation Conference at Yale University two days before the event and registered without a second thought. As I rode the Metro North to New Haven at 5:30 am on a Saturday morning - I understood completely that listening to people tell stories of adventure, solving health problems and finding real innovative solutions to human issues inspires...
February 2013
5 posts
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Zuke Pickled Things Featured in Fast Company
A recent Fast Company article beautifully captured the true personalities of Willow King and Mara King, two lovely Boulder based mom-entrepreneurs.
” Why Parents Make Great Entrepreneurs ” - FastCompany.com
The comments below the article are perfect examples why I love my work with Good Point PR - When we tell honest, interesting stories, the media can inspire people to start a...
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WatchAfter a natural disaster the first phase of relief comes from partnerships between self organized community groups, volunteers and local government agencies.
When Hurricane Sandy damaged the New York City area - there was so little information about how to help, where to go, how to volunteer. Word spread through the neighborhood that if we wanted to help - we just had to do it.
So, a group of...
November 2012
5 posts
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Volunteers Risk Empty Gas Tanks to Deliver...
It may not seem far, but the 17-mile trip from Brooklyn to The Rockaways on a dwindling supply of gas carries weighted uncertainty.
On a Tuesday afternoon donation run, three neighbors and I drove past gas stations along the route that were either taped off and out of fuel or surrounded by a line of cars that stretched for many blocks in snarled traffic nightmares.
We wondered if our half-tank...
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Photographers needed to document losses
Photographers + Videographers Needed IMMEDIATLY to Volunteer to Document Losses For Homeowners Affected By Hurricane Sandy
November 5, 2012 – Brooklyn, NY - Governor Cuomo has announced a rule which requires insurance companies to accept photographic + video documentation of losses so local governments can move quickly to remove dangerous debris before the predicted storm moves in this week...
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Observations from Hurricane Sandy Recovery - NYC
Longer update from the past week in NYC after Sandy:
My neighborhood in Brooklyn is on the water but we were largely unaffected by the hurricane. Many of my neighbors rallied together this weekend to collect donated water, baby supplies, blankets, hot meals, warm clothes, cleaning supplies and man hours to deliver to Staten Island and the Rockaways - which were completely devastated by the...
July 2012
1 post
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COMMON PITCH MKE in Fast Company
In February, I worked with COMMON PITCH - a high energy social entrepreneurship pitch challenge started by Alex Bogusky in Boulder, Colorado.
Jake Bronstein - the eclectic personality and inventor of Bucky Balls and winner of COMMON Pitch Milwaukee: American Innovation with his new company Flint & Tinder - the first 100% made-in-American men’s luxury underwear line.
Flint and Tinder...
June 2012
1 post
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American Made Movement w/ Flint & Tinder
Flint&Tinder is exactly the type of the company I dreamed of shouting about as I morphed into an independent Marketing+Media PR consultant over the last year.
This is a seriously socially conscious, problem solving company focused on building mutually beneficial partnerships with manufacturers, consumers, employees and retailers.
As the winner of COMMON Pitch Milwaukee: American Innovation,...
May 2012
3 posts
April 2012
4 posts
4 tags
Convergence and Collaboratories: Unreasonable...
Since leaving my salaried job nine months ago, I have fully inked 5 moleskin notebooks trying think myself into the perfect career path.
In that ‘free time’ I started a marketing consultancy, toured Stanford University’s collaboration institute, entertained a month of whims through Europe, worked as production assistant to COMMON Pitch and have had so many coffee meetings with...
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Daily Camera: Zuke Pickled Things
The Daily Camera included Esoteric Food Company in the March 31, 2012 article :
“Boulder County Farmers’ Market Celebrates 25 Years as a Growers-only Marketplace”
“The ultimate goal is to strengthen the local food economy. And it’s working, at least for one of the Boulder market’s newest vendors, Zuké Pickled Things. The company wants to pickle more...
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Zuke Pickled Things reviewed on Denverpost.com
Our first review: RAVES!
Full article Here, Colorado Table Blog on DenverPost.com
Doug Brown interviews Willow King about fermented foods.
March 2012
13 posts
Vail Film Festival
Last March, I worked as a publicist for the Vail Film Festival 2011 with MMPR in Vail, Colorado.
In the weeks leading up to the festival I pitched/invited media and spoke to the filmmakers to understand their stories so I could be the connector during the festival weekend.
In the eye of the festival storm, I spoke to artists, directors, musicians and creators… asked lots of questions to...
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Carbondale Creamery
This ice cream company will be successful.
I know this for a few reasons:
The charming alliterative name, the location in the small mountain town of Carbondale and the co-founders, Anders and Ben, are as handsome as can be.
Also, during our junior year of high school Anders Nordblom and Ben Mawhinney and I were in the same 10-day, 26 mile winter camping adventure group.
The natural elements...
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CommaWorkshop
http://www.commaworkshop.com/
Less PR/Marketing…More connecting interesting people who do what they love with people who find those stories interesting.
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Kerry Larkin is the designer behind CommaWorkshop. Barefeet-on-couch kind of meeting.
We spoke about the quilts she makes by hand+sewing machine.
White quilts bound with her stories hand sewn in cursive.
Simply beautiful.
It...
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Lone Wayfaring: Solo Transition Trips
Humbled by nature. I took this picture of The Tetons on my way out of the Teton National Park. Those mountains are beautiful from every angle, at anytime of day.
I hunt for peace during transition.
The chance to explore lives in the moment where freedom from obligation, excitement to discover and willingness to listen to the little adventure monster knocking on your knees overlap.
Blank...
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Zuke to join 2012 Boulder County Farmer's Market
March 12, 2012
FOR IMMEDIATE RELEASE
Contact:
JessicaLSaba@gmail.com (603) 381-6699
Harvest Pickles:
Zuké Pickled Things will join
Saturday Boulder County Farmer’s Market for 2012 Season
Boulder, CO- Zuké Pickled Things will be joining the growing community of Saturday vendors at the Boulder County Farmer’s Market for the upcoming 2012 season.
Owners Willow King and Mara King will run...
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Zuke Pickled Things says " Try to make it...
I’ve recently started working with Esoteric Food Company, a Boulder based team of mom-entrepreneurs, Willow King and Mara King.
They are they coolest.
We spent the day with the lovely photographer Rebecca Stumpf taking photos of Willow and Mara making sauerkraut, kim-chi and other pickled vegetables with their children.
This kitchen has a history of experimentation. Willow and Mara...
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Stanford Peace Innovation Lab
In December, Mark Nelson invited me to visit at the Stanford Peace Innovation Lab in Palo Alto, CA.
Stanford University is different than any campus I have ever been to. There is a visible excitement in discovery and collaboration.
Rocket launch experiments took place at dusk with groups of engineers surrounding computers capturing real-time data. The metal shop stayed open past dark, filled...
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Crust Bakery
Tyler Baer, a good friend of mine, recently opened Crust Bakery. He bakes a small variety of locally sourced seasonal pies, baked in glass dishes and three-bite hand-hodable delights called ‘pocket pies’ made with a family crust recipe.
For Thanksgiving, Tyler set the goal of selling out of the pre-order dessert pies. We did it!
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The press release and resulting article are...
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Community Coffee Tasting
(Photo credit: www.TheCupBoulder.com)
At 9am on the last Saturday of each month Mark Glenn from Conscious Coffees and Chris from The Cup perform a free coffee cupping, open to the public, to teach the community how to taste coffee.
It’s complicated.
Mark brings freshly roasted coffee varieties from the Conscious Coffee’s Roastery and sets up 5 pairs of glasses on each side of the...
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Conscious Coffees
In September 2011, I met with Mark and Mel Glenn of Conscious Coffees at The Cup in Boulder, Colorado, to talk about informing coffee drinkers about coffee production, environmental issues, social justice, organic and fair trade coffee farming practices, shipping beans, and the science behind roasting and brewing espresso- all the important sustainability issues Conscious Coffees considers prior...
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It is time...
Sterile room and white walls of the blogging maternity ward- birthing my first blog- thanks to my new MacBook Pro + the catalyst situation below:
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In February, at Social Media Week in New York City, I attended a series of panels at Ogilvy and Mather, where business leaders from companies such as Ford, IBM, LinkedIn and TimeWarner spoke about the emerging trends in social and mobile...
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Facebook Compassion Research Day
Stanford University is known for attracting the most intelligent researchers and academics in the world and the campus is an innovation hub because it is surrounded by the largest technology companies in the world.
When academics and computer scientists collaborate- innovation sparks light fires. And, California (creative) wild-fires start in places like the Facebook headquarters in Palo Alto.
...
