The Daily Camera included Esoteric Food Company in the March 31, 2012 article :
“The ultimate goal is to strengthen the local food economy. And it’s working, at least for one of the Boulder market’s newest vendors, Zuké Pickled Things. The company wants to pickle more local produce for its products, but as a new business, it’s been difficult to know how to reach out to farmers and how to know how much produce they’ll need.
“It’s going to help us so much the way that they’re doing it,” said Willow King, Zuké cofounder. “We say, ‘This is what we need in the upcoming months,’ and then the farmers can kind of come to us.’”
Zuké also plans to buy produce at the market, pickle it during the week, and then resell it at the following week’s market.
“It’s going to be really seasonal,” King said.”